#DTIKonekSaBagongPilipinas

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Through its engagement with the Department of Trade and Industry, led by Trade Secretary Cris Aldeguer Roque, CSL plays a key role in driving the #DTIKonekSaBagongPilipinas initiative. The campaign is designed to bring the Department’s functional groups and frontline programs closer to the public through dynamic, accessible, and platform-native social media content.

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Public-Interest Storytelling at Scale

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CSL supports DTI by translating institutional mandates into clear, engaging narratives that resonate with national and sectoral audiences. Through short-form videos, reels, and digital storytelling, complex programs and services are made easier to understand, helping citizens see how government initiatives directly impact their daily lives.

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Strengthening Visibility and Trust

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The initiative demonstrates how strategic content can strengthen an agency’s online presence while reinforcing credibility and approachability. By spotlighting people, processes, and outcomes, CSL helps position DTI as responsive, innovative, and people-centered; qualities essential in modern public service communication.

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A Replicable Model for Institutions and Brands

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The #DTIKonekSaBagongPilipinas framework can be applied to other institutions and organizations seeking to bridge policy and public engagement, expand digital reach, and ensure critical information reaches diverse communities. CSL’s approach integrates strategic messaging with full-scale creative execution, enabling organizations to communicate with clarity, relevance, and purpose.