Public Service Storytelling for Filipino MSMEs

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The CONSILIERÉ Group partnered with ABS-CBN News, the country’s largest multimedia news organization, to support the Department of Trade and Industry in amplifying assistance for micro, small, and medium enterprises through the public service segment My Puhunan: Kaya Mo!.

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A Shared Mission for MSME Empowerment

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The collaboration was built on a common goal: to inform, empower, and connect entrepreneurs to real and accessible government support. Through clear messaging and relatable storytelling, the segment translated policies and programs into practical guidance that MSMEs could understand and act on.

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From Television Segment to National Impact

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By combining CSL’s advocacy driven communication approach with ABS CBN’s nationwide reach, the initiative elevated My Puhunan: Kaya Mo! beyond a regular television feature. It became a platform for trust building, education, and inclusion, helping reposition government support as approachable and relevant to everyday entrepreneurs.

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CSL’s Commitment to Public Interest Storytelling

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CSL stands behind this partnership as part of its broader commitment to narrative influence and economic development. The project reflects how strategic storytelling, when aligned with credible platforms, can strengthen public trust and contribute meaningfully to the growth of Filipino MSMEs.

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